Analyzing Advertisements

 

The KALYAN JEWELLERS Ad

Kalyan Jewellers is one of the major gold jewellery networks in the state of Kerala as well as abroad. The television advertisements of Kalyan is pretty famous for its hit tagline “Vishwasam Athalle Ellam” (Trust, isn’t that what matters). However, the theme of the advertisements was also outstanding from the usual bridal ads of any typical jewellery. The ad showed a young daughter eloping with her boyfriend in midnight and later as she prepares to leave her home, she suddenly remembers her parents and the love she received from her family, she decides to return back home. The ad ends when she runs into the arms of a raged father who has just seen her note, but he forgives her and welcomes her back as they hug each other.

One can say that the ad aims to earn an emotional appeal from the audience, especially the youngsters, who also seemed to take the specific tagline to the masses and made it a hit. The ad also meant to say that buying gold jewellery from Kalyan is trustworthy enough. Anyhow, the both media and the viewers seemed to take it well.

The next couple of advertisements which came up from the same jewellery where a lot more different; studded with glamorous celebrities from both Bollywood and Malayalam film industry rather than plain faces, although the emotional appeal of the ads remained to stay the same, but the stories where different. 

 

The NO SMOKING Ad

The public service ad of central government which voices against smoking is pretty common amongst us. The ad is repeatedly shown in the movie theaters before a show, middle of a show and who knows how many times in between! The ad portrays a little girl and her Father, the Father is a smoker and as both of them watch TV they happen to come across a program which shows the seriousness of side effects of smoking. As the daughter raises questioning eyes towards her Father who looks disappointed and gets up and gets rid of his cigarette, thus giving the viewers the impression that he is done with the bad habit. Of course the message that the ad would like to convey is very clear, but, is or that effective? From personal experience, after watching the ad for a millionth time, I don’t feel so, yes, it was good in the beginning but the content needs to be updated after a particular period of time or after a particular number of views so that the viewers may not feel tired. But one should also notice that these types of ads are not meant for entertainment either.